Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing. Decide on your platform (s) Select your video types. Plan content production. Know what post-production entails. Schedule and promote the videos. Understand and analyze metrics. These resources include social media analytics report templates, free social media analytics tools Hootsuite allows you to create customized social media reports using over 200 metrics across your social channels and campaigns. Then, dive into each part of the SMART goal. Here's an example of a SMART plan related to your social media An all-in-one Social Media Report Template for Marketers & Agencies. Track your performance, optimize your social media campaigns, and show your social media strategy measurable results in real-time with our comprehensive social media report template. Your social media tools - Add up the costs of all the tools and services you use for social media. Find the weekly or monthly costs using a bit of math (divide annual fees by 52 for the weekly cost, by 12 for the monthly cost). Advertising spend - The amount you spend on social media advertising—boosting Facebook posts, promoting tweets, etc. 10 Days of Caring by BearingPoint. Tourism social media campaign examples. #ViennaNow by Vienna Tourist board. #Saalbach. Festive social media campaign examples. #CadburyFestive by Cadbury. #6abcHolidaysAtHome by the city of Philadelphia. Awareness social media campaign examples. #GenerationRestoration by UNEP. Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info. (like this McKinsey report!) View this post on Instagram. A post shared by McKinsey & Company (@mckinseyco) An example of lead generation on social media would be creating a post on LinkedIn that drives people to a contact I've suggested various types of social media reports to present, but it depends on your audience, business goals, and what you want to prove. Here's an example social media report template - you can download all three simulated Talkwalker social media reporting templates now. 3. Lead Nurturing Email Marketing Campaigns. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). For example, a Campaign Manager could assign one Project Manager to work on a social media advertising plan, and another Project Manager to oversee in-person community events. Campaign Managers coordinate the different elements and projects that make up a campaign while Project Managers handle the small day-to-day details. Here's a simple formula to calculate social media ROI: Social media ROI = ( (Value generated from social media - Costs of social media investment) / Costs) * 100. Here's what the components of the formula mean: Value generated from social media. The definition of value varies from business to business. Social Status. $29. Social Status is a dedicated social media analytics tool perfect for agencies and digital marketers who need multi-channel reporting and the ability to white label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time. Step 7. Create a social media content calendar. Step 8. Create compelling content. Step 9. Track performance and make adjustments. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. Click counts in this report may vary from what you see in your social media account: The social network's metrics may include clicks on other elements (i.e. profile pictures, account name, etc.). HubSpot's click count may also be higher than what you see in your social media account if the shortened URL is shared elsewhere outside of the post. "These campaigns resembled smash-and-grab operations that used thousands of fake accounts across social media, not just our platforms, in an attempt to overwhelm the conversation with content This post-campaign report template has been created to help marketers brief senior management, clients, and colleagues on campaign results. It's in a Microsoft Word format to make it easy to amend for your needs. Agencies and business members with a white labelling licence can rebrand this template to present to clients by double-clicking KxqAR.

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